REC field guides / 24 courses

Learn from the work.

Practical courses for making expertise visible—without turning it into a performance. Start with a real question, work from a source, and leave with something useful.

How each course works

Evidence before format. Practice before polish.

01Question
Name the real communication problem.
02Source
Start from work, evidence, and context.
03Judgement
Make the reasoning and limits visible.
04Practice
Apply the method to something current.
05Artifact
Leave with something useful and publishable.

Six ways into the work

Choose the problem you recognise.

Take a full path in order or begin with the course that answers today's question. There is no enrolment wall and no invented progress score.

Path 01

I know the work. It is hard to see.

Make expertise visible

Authority is easier to trust when people can inspect the work behind it.

Explore this path

Course 01

Build a Personal Brand From Real Work

Turn decisions, methods, and lessons from your work into a public identity people can recognise and trust.

55 minutes / Foundation Course 02

Evidence-Based Content Pillars

Build durable themes from recurring questions and source material instead of choosing generic content categories.

50 minutes / Foundation Course 03

Personal Branding on LinkedIn Without Becoming a Persona

Use LinkedIn as a public notebook for useful professional judgement without imitating performance-driven creator conventions.

45 minutes / Foundation Course 04

Build in Public Without Publishing Everything

Share process, decisions, and learning while protecting confidential work, collaborators, and claims that are not ready.

55 minutes / Intermediate

Path 02

My ideas sound like everyone else’s.

Create defensible thought leadership

A useful point of view explains what you see, why it matters, and what could prove you wrong.

Explore this path

Course 05

Thought Leadership From Real Work

Find original, useful ideas in the decisions, frictions, and counterexamples already present in your practice.

60 minutes / Foundation Course 06

Find a Defensible Point of View

Develop a position that is distinctive because it is precise, reasoned, and bounded—not simply louder than the consensus.

55 minutes / Intermediate Course 07

Verifiable Thought Leadership

Design ideas so readers can trace the source, inspect the reasoning, and understand the level of confidence.

65 minutes / Advanced Course 08

Thought Leadership With AI—Without Outsourcing Your Voice

Use AI for research preparation, interrogation, and structure while keeping claims, judgement, and final language accountable to a person.

60 minutes / Intermediate

Path 03

I freeze in front of the camera.

Speak naturally on camera

Natural delivery comes from prepared thinking, not memorised performance.

Explore this path

Course 09

Speak Naturally on Camera Without Memorising a Script

Prepare the thinking, use questions as prompts, and record in short complete answers that still sound like you.

45 minutes / Foundation Course 10

From Camera-Shy to Camera-Ready

Reduce the practical and psychological load of recording through exposure, controllable setup, and a repeatable pre-camera routine.

50 minutes / Foundation Course 11

Script, Outline, Teleprompter or Questions?

Choose the right speaking support for the stakes, precision, complexity, and naturalness a recording requires.

40 minutes / Foundation Course 12

Make a Talking-Head Video Worth Watching

Give a direct-to-camera video enough narrative movement, evidence, and visual purpose to earn attention without decorative noise.

60 minutes / Intermediate

Path 04

My answers stay too general.

Research and interview for substance

Better answers begin with better preparation and questions that ask for judgement.

Explore this path

Course 13

Research a Topic Before You Record

Build a compact, trustworthy source pack that improves the questions without scripting the answer in advance.

60 minutes / Foundation Course 14

Ask Questions That Surface Judgement

Design prompts that reveal how an expert notices, decides, adapts, and knows where an answer stops applying.

55 minutes / Intermediate Course 15

Run a 20-Minute Solo Interview

Create a focused, self-guided recording that produces complete answers without a live interviewer.

45 minutes / Foundation Course 16

From General Answers to Useful Evidence

Recognise vague answers and use precise follow-ups to recover examples, sources, mechanisms, and limits.

50 minutes / Intermediate

Path 05

Content keeps starting from a blank page.

Build a source-first content system

A durable content system begins with sources and editorial decisions, not an output quota.

Explore this path

Course 17

The Source-First Content Strategy

Design a content strategy around renewable evidence, expert access, and editorial jobs rather than a calendar of empty formats.

65 minutes / Foundation Course 18

Video Content Strategy for Busy Experts

Create a low-burden recording rhythm that captures expertise in concentrated sessions and protects time for the real work.

55 minutes / Intermediate Course 19

Founder-Led Content as a Working System

Turn founder access and perspective into a reliable editorial system that does not make the founder a daily content bottleneck.

65 minutes / Advanced Course 20

Turn Expertise Into Educational Video

Translate expert judgement into instruction without flattening the real conditions, decisions, and limitations of the work.

70 minutes / Intermediate

Path 06

One recording becomes repetitive—or misleading.

Edit and reuse responsibly

Reuse should extend the meaning of a source, not detach fragments from it.

Explore this path

Course 21

The editorial promise

The course should work even if you never use REC.

Bring your own notes, sources, camera, and editor. Where REC appears, it is a worked example of research-guided preparation and source-led recording—not a condition of completing the method.

Evidence before format. Practice before polish.

Choose the problem you recognise.

Build a Personal Brand From Real Work

Evidence-Based Content Pillars

Personal Branding on LinkedIn Without Becoming a Persona

Build in Public Without Publishing Everything

Thought Leadership From Real Work

Find a Defensible Point of View

Verifiable Thought Leadership

Thought Leadership With AI—Without Outsourcing Your Voice

Speak Naturally on Camera Without Memorising a Script

From Camera-Shy to Camera-Ready

Script, Outline, Teleprompter or Questions?

Make a Talking-Head Video Worth Watching

Research a Topic Before You Record

Ask Questions That Surface Judgement

Run a 20-Minute Solo Interview

From General Answers to Useful Evidence

The Source-First Content Strategy

Video Content Strategy for Busy Experts

Founder-Led Content as a Working System

Turn Expertise Into Educational Video

One Interview, Seven Editorial Jobs

Edit Short Clips Without Distorting the Meaning

Adapt One Source for LinkedIn, Email, Blog and Video

Publish Responsibly: Consent, Captions, Corrections and Provenance

The course should work even if you never use REC.

Evidence before format. Practice before polish.

Choose the problem you recognise.

Build a Personal Brand From Real Work

Evidence-Based Content Pillars

Personal Branding on LinkedIn Without Becoming a Persona

Build in Public Without Publishing Everything

Thought Leadership From Real Work

Find a Defensible Point of View

Verifiable Thought Leadership

Thought Leadership With AI—Without Outsourcing Your Voice

Speak Naturally on Camera Without Memorising a Script

From Camera-Shy to Camera-Ready

Script, Outline, Teleprompter or Questions?

Make a Talking-Head Video Worth Watching

Research a Topic Before You Record

Ask Questions That Surface Judgement

Run a 20-Minute Solo Interview

From General Answers to Useful Evidence

The Source-First Content Strategy

Video Content Strategy for Busy Experts

Founder-Led Content as a Working System

Turn Expertise Into Educational Video

One Interview, Seven Editorial Jobs

Edit Short Clips Without Distorting the Meaning

Adapt One Source for LinkedIn, Email, Blog and Video

Publish Responsibly: Consent, Captions, Corrections and Provenance

The course should work even if you never use REC.