Course 02 / 4 working modules
Evidence-Based Content Pillars
Build durable themes from recurring questions and source material instead of choosing generic content categories.
Start module 1The question you will answer
What should I keep talking about—and how do I know the themes are genuinely mine?
The thing you will leave with
Your content-pillar evidence map
A working map of three to five pillars, the question behind each, the sources that sustain it, and the formats that suit the material.
Course outline
Four modules. One working draft.
Follow the sequence or open any module. Nothing is locked behind a completion score.
- 01Module 1 / 3 method steps + workpadStart with repeated questionsQuestions reveal demand more clearly than abstract themes. Look for the questions people ask before a decision, after a failure, or when the obvious advice stops working.Open
- 02Module 2 / 3 method steps + workpadTest whether the source base renewsA pillar lasts when the work keeps creating new evidence. Look for recurring decisions, experiments, interviews, and outcomes rather than a finite list of opinions.Open
- 03Module 3 / 3 method steps + workpadDefine the editorial promiseThe promise tells the audience what will become clearer and how your material differs from broad advice.Open
- 04Module 4 / 3 method steps + workpadGive every pillar rangeA strong pillar supports explanation, evidence, debate, instruction, and reflection. Range prevents repetition while preserving coherence.Open