Course 01 / 4 working modules
Build a Personal Brand From Real Work
Turn decisions, methods, and lessons from your work into a public identity people can recognise and trust.
Start module 1The question you will answer
How do I become known for something without inventing a polished online persona?
The thing you will leave with
Your evidence-backed positioning brief
A one-page brief connecting the work you do, the judgement you want to be known for, and five pieces of evidence you can responsibly publish.
Course outline
Four modules. One working draft.
Follow the sequence or open any module. Nothing is locked behind a completion score.
- 01Module 1 / 3 method steps + workpadReplace self-description with observable evidenceBegin with what a reader could inspect: decisions, methods, constraints, changes, and results. Claims about your identity should follow from that pattern.Open
- 02Module 2 / 3 method steps + workpadChoose a territory narrow enough to rememberChoose a recurring problem you know well and an audience who needs help with it. You can adjust that focus as your work changes.Open
- 03Module 3 / 3 method steps + workpadBuild a source ledgerA source ledger helps you find material in your work to write about. It records what exists, who owns it, and what can safely become public.Open
- 04Module 4 / 3 method steps + workpadPlan a sequence of related piecesRecognition comes from a coherent sequence of contributions. Start with a problem, show a method, then reflect on what the result changed.Open