Course 17 / 4 working modules
The Source-First Content Strategy
Design a content strategy around renewable evidence, expert access, and editorial jobs rather than a calendar of empty formats.
Start module 1The question you will answer
How do I build a content strategy that does not depend on inventing ideas every week?
The thing you will leave with
Your source-first strategy map
A map connecting renewable sources to audiences, editorial jobs, owners, safeguards, and a six-week publishing sequence.
Course outline
Four modules. One working draft.
Follow the sequence or open any module. Nothing is locked behind a completion score.
- 01Module 1 / 3 method steps + workpadAudit the source environmentFind where the organisation already creates evidence and judgement: interviews, decisions, demos, research, reviews, and operating changes.Open
- 02Module 2 / 3 method steps + workpadDefine editorial jobsContent can explain, prove, teach, challenge, document, or invite participation. A source becomes more useful when each output has one clear job.Open
- 03Module 3 / 3 method steps + workpadDesign the source-to-publish flowSpecify capture, consent, selection, editing, review, and distribution. Keep the workflow light enough to repeat and strict enough to protect meaning.Open
- 04Module 4 / 3 method steps + workpadPlan by source availabilityA realistic calendar follows when credible material will exist. Use committed sources, likely sources, and flexible evergreen work rather than filling every slot in advance.Open