Course 23 / 4 working modules
Adapt One Source for LinkedIn, Email, Blog and Video
Preserve the core evidence while changing entry point, depth, pacing, and reader action for four distinct channels.
Start module 1The question you will answer
How do I adapt a good source across channels without copy-pasting or changing what it means?
The thing you will leave with
A four-channel adaptation package
LinkedIn, email, blog, and video briefs connected by a shared source statement, claim ledger, and channel rationale.
Course outline
Four modules. One working draft.
Follow the sequence or open any module. Nothing is locked behind a completion score.
- 01Module 1 / 3 method steps + workpadCreate the source statementWrite the stable editorial core before adapting: audience problem, claim, evidence, boundary, and intended change.Open
- 02Module 2 / 3 method steps + workpadAdapt for public social discoveryLinkedIn needs a self-contained entry point for people who did not request the piece. Give enough context to be useful without manufacturing drama.Open
- 03Module 3 / 3 method steps + workpadAdapt for an existing relationshipEmail can assume more trust and continuity. Connect the source to a known reader problem and make one next action clear.Open
- 04Module 4 / 3 method steps + workpadAllocate depth between blog and videoUse the blog for traceable structure, detail, and references; use video for voice, judgement, demonstration, and human emphasis. Let them complement rather than duplicate.Open