Module 03 of 040 of 3 method steps reviewed
Define the editorial promise
The promise tells the audience what will become clearer and how your material differs from broad advice.
Three things to do before writing.
Check each step when you have applied it to the material you brought with you.
Put it to work
Write each pillar as: “We help [audience] understand [decision] by examining [distinctive evidence].”
Write enough to make the next decision easier. This is a working note, not a polished submission.
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