Module 01 of 040 of 3 method steps reviewed
Start with repeated questions
Questions reveal demand more clearly than abstract themes. Look for the questions people ask before a decision, after a failure, or when the obvious advice stops working.
Three things to do before writing.
Check each step when you have applied it to the material you brought with you.
Put it to work
Sort ten real questions into three clusters and give each cluster a working title written as a question.
Write enough to make the next decision easier. This is a working note, not a polished submission.
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