RECCoursesVisible expertiseBuild a Personal Brand From Real Work
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Course outline
Module 02 of 040 of 3 method steps reviewed

Choose a territory narrow enough to remember

A useful territory sits where recurring problems, earned experience, and a real audience overlap. It is a lens, not a permanent niche.

Work the method

Three things to do before writing.

Check each step when you have applied it to the material you brought with you.

Module method steps
Put it to work

Complete the sentence: “I help [specific people] make better decisions about [recurring problem] when [important constraint].”

Write enough to make the next decision easier. This is a working note, not a polished submission.

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Choose a territory narrow enough to remember — Build a Personal Brand From Real Work | REC