RECCoursesEditing & reuseAdapt One Source for LinkedIn, Email, Blog and Video
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Course outline
Module 01 of 040 of 3 method steps reviewed

Create the source statement

Write the stable editorial core before adapting: audience problem, claim, evidence, boundary, and intended change.

Work the method

Three things to do before writing.

Check each step when you have applied it to the material you brought with you.

Module method steps
Put it to work

Complete a five-line source statement and keep it beside every channel brief.

Write enough to make the next decision easier. This is a working note, not a polished submission.

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Create the source statement — Adapt One Source for LinkedIn, Email, Blog and Video | REC