RECCoursesVisible expertisePersonal Branding on LinkedIn Without Becoming a Persona
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Course outline
Module 01 of 040 of 3 method steps reviewed

Define usefulness in professional terms

A useful post helps a specific reader notice, decide, or do something better. It does not need to provide a universal life lesson.

Work the method

Three things to do before writing.

Check each step when you have applied it to the material you brought with you.

Module method steps
Put it to work

Write one sentence naming who the post is for, what they are deciding, and what will become clearer.

Write enough to make the next decision easier. This is a working note, not a polished submission.

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Define usefulness in professional terms — Personal Branding on LinkedIn Without Becoming a Persona | REC