Direct answer
Write a video clip title from the transcript, not from a separate brainstorm. Identify the clip's audience, complete claim, and useful tension, then choose a formula that describes what the speaker actually says.
A good title creates curiosity by naming a real decision or question, not by inventing an outcome.
Google's title-link guidance is about web pages rather than social clips, but its core advice travels: titles should be clear, concise, unique, and accurate to the content.
The transcript-to-title method
Before choosing a formula, write the clip's claim in one sentence. Underline the most concrete noun and verb. Circle the tension: decision, objection, mistake, evidence, tradeoff, or limit.
Name the intended audience if it changes relevance. Remove any word the transcript cannot support. Check the title against the full answer.
Use sentence case. Prefer literal language over inflated adjectives. Keep essential qualifiers such as "in our pilot" when they prevent overclaiming.
Formula 1: Why we [decision]
Formula: Why we [changed/removed/kept] [specific thing].
Example: Why we made onboarding calls optional.
Use when the speaker explains a decision and rationale. Avoid "Why everyone should..." unless the answer genuinely argues for a broad rule with appropriate evidence.
Formula 2: The [problem] hidden inside [surface issue]
Formula: The [real problem] hidden inside [apparent problem].